Branding

Multimedia branding campaign for Ghana.
EPIC Global Media and USAID to produce a multimedia branding campaign for Ghana.

Branding may fall short of federal requirements
One thing stood between a Southern New Mexico dairy farm and a financial catastrophe -- a brand.

Overheard in D.C.: Branding
Branding has been a buzzword in the last few decades: you want people to think of something on your terms, not theirs. Perhaps the folks from Occupy D.C. could take a few pointers. [ more › ]

Martini Media Grows Leadership to Capture New Branding Dollars
SAN FRANCISCO, CA-- - Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, today announced multiple sales promotions and hires. According ...

Associated Foreign Exchange Inc. (AFEX) Unveils New Branding
AFEX, one of the world’s largest non-bank providers of foreign payment solutions, with international payment expertise across the globe, today unveiled a new logo and branding. The

Tim Eburne’s Catchy, Instructive New Tome on 'Personal Branding'
Effective with warmth and an effusive sense of humour, it sports an unusual and infectious story set on the plains of Africa (PRWeb January 29, 2012) Read the full story at http://www.prweb.com/releases/2012/1/prweb9144159.htm

Universities use branding to reflect campus values
Restore the Roar. Towson University just came to mind, didn’t it? In the progressively competitive higher education market, branding has become a strategy for universities to build their reputation. “Branding isn’t just about your logo and it’s not just about an ad that you might put out,” Ellen Stokes, associate vice president of University Marketing, said. “It’s about whether you walked on the ...

Planned Parenthood's Unplanned Branding Bonanza
The fact that the beloved charity that owns the pink ribbon decided to pull its financial support of Planned Parenthood (a decision that was reversed three days later) in the end will help the Planned Parenthood brand even more than it damages the brand of  Susan G. Komen for the Cure , a nonprofit to which some 200 organizations like Ford, Major League Baseball, and BofA connect.  Here are the ...