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Advertisers go beyond television - Cherry Hill Courier Post

genConnect

Advertisers go beyond television
Cherry Hill Courier Post
Coca-Cola will be advertising during the Super Bowl. Viewers have the chance to watch ads on their smartphones as well as television. / Associated Press Associated Press About two-thirds of smartphone and tablet owners use their gadgets to do things ...
Will Car Makers Roll Over Other Super Bowl Advertisers?Wall Street Journal (blog)
Super Bowl commercial contest about to kick offArizona Republic
6 Start-ups Advertising at the 2012 Super Bowl XLVIInc.com
genConnect -Automotive Discovery -CanadianBusiness.com (blog)
all 3,728 news articles »



Super Bowl Waste: Advertisement Gone Wrong - First Coast News

First Coast News

Super Bowl Waste: Advertisement Gone Wrong
First Coast News
That's an 84 percent increase from 10 years ago and the highest amount advertisers have ever had to pay. While that is quite the price hike, it is in line with the growth in TV audience, which has just about doubled over the past decade.
Super Bowl Advertisements: Cost Per Viewer Well Worth Price Tag for CompaniesBleacher Report
Stuff: The Super Bowl of advertisingMansfield News Journal
Super Bowl ads score early, score bigOmaha World-Herald
Utica Observer Dispatch -USA TODAY
all 28 news articles »



Why Super Bowl advertising is worth the cost - 9NEWS.com

The Moderate Voice

Why Super Bowl advertising is worth the cost
9NEWS.com
Marketing experts say roughly 20 of the 36 Super Bowl advertisers released their ads before the game this year. The idea is to get more bang for the $3.5 million bucks advertisers are spending per ad by generating buzz online first.
Where to watch, rate, get inspired by Super Bowl adsAGBeat
Top 5 Super Bowl Ads of All TimeSouthern New Hampshire University

all 23 news articles »



Will Carmakers' Super Bowl 'Miles Per Gallon' Claims Continue to Be Super Bull? - Huffington Post

Popular Mechanics

Will Carmakers' Super Bowl 'Miles Per Gallon' Claims Continue to Be Super Bull?
Huffington Post
Hyundai told my group Consumer Watchdog Thursday it would not advertise its 40 miles per gallon claim about the Elantra in its Super Bowl ads weeks after we called for an end to such advertising. Few know that these car companies self-test their own ...
Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure ...Autoblog (blog)
Hyundai MPG Claim Dropped From Super Bowl AdForbes

all 18 news articles »



A ban on junk food advertising will not help reduce obesity in kids - Sydney Morning Herald

Sydney Morning Herald

A ban on junk food advertising will not help reduce obesity in kids
Sydney Morning Herald
Just before Christmas the Greens introduced a bill to ban junk food advertising in certain media and at certain times of the day. The government also released its response to the food labelling review, led by Dr Neal Blewett.

and more »



Our View: Advertising pact between schools is a good idea - Adrian Daily Telegram

Our View: Advertising pact between schools is a good idea
Adrian Daily Telegram
That's why a proposal for a one-year agreement in which districts would put an end to competitive advertising is a good idea. Several school boards have already endorsed the proposal, which must be agreed to by all 11 districts in the county to become ...

and more »




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